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Mechanical Requirements for Print Display Ads

Display Ad Sizes

: Full Page: Bleed size: 8½" X 11"; Full Page: No Bleed: 7½" X 10"; Half Page/Vertical: 3 5/8" X 10"; Half Page/Horizontal: 7½" X 4 7/8"; Quarter Page: 3 5/8" X 4 7/8"; On Bleed pages, live matter must be held 1/8" from the trim.

FILE TYPES: Please submit your digital advertisement as a high resolution (press-optimized) PDF file. When creating a PDF please be sure to select the "Press-Optimized" option in the initial Acrobat Distiller start-up screen. We do not encourage submission of native application programs such as QuarkXpress, Adobe PhotoShop, and Adobe Illustrator because of platform issues but will accept them if you are unable to submit a PDF file. We can also accept TIFF and EPS files.Please do not send ads that are embedded in a text file such as MS Word, Excel, or PowerPoint. All files must be accompanied by a high quality proof.

FONTS: Use only Type 1 (postscript) fonts, or convert fonts to outlines. Supply all fonts that are not embedded or converted to outlines. If Type 1 fonts are used in a PhotoShop or Illustrator file, be sure they are converted to paths or outlines, or embedded in the files. Select "include document fonts" or "convert to outlines" when saving your files. Type 1 fonts used in PDF must be fully embedded in the supplied file. If QuarkXpress format is used, please supply all Type 1 fonts necessary to output the ad. Do not use TrueType fonts in the creation of your files.

GRAPHICS: All high-resolution graphics must be embedded within the PDF file. All necessary graphics must accompany native application files.

All color files must be in CMYK mode. Never include RGB color scans in your digital ad files.

Line art: Line art should be scanned at a minimum of 1200 dpi in bitmap mode and saved as TIFF or EPS files.

Halftone art: Art to be reproduced as halftones should be scanned at 300 dpi in greyscale mode and saved as TIFF files.

Mechanical Requirements for Online Banner Ads

Screen size: 468 pixels wide x 60 pixels high

File format: Interlaced, non-transparent, gif (filename must end with “.gif” extension)

File size: 20k maximum (ideally, less than 10k)

Bit depth: 5-bit color maximum

ALT text: A very short (less than 5 words) description of the ad for people who have image-loading turned off or are using a browser that does not display images.

Animated gif's: They must not loop at all. They must play one time and then stop. (Some browsers do not recognize “loop N times” and they loop forever.) Keep in mind that for browsers that do not support animated gif's, only the first or last frame will be displayed (depends on the browser).

CONDITIONS

Please note the following terms of business:

Genome Research reserves the right to decline any advertisement. Genome Research will not be liable for any consequential loss or damage occasioned by failure of any advertisement to appear from any cause whatsoever, nor does it accept liability for any advertisment published. Conditions applying to an order should be incorporated in the order.

In the event of copy instructions not being received by the copy deadline, Genome Research reserves the right to repeat the copy last used. Late delivery of material after final copy deadline may incur forfeiture of space booked at full costs. Copy matter must conform to Genome Research published requirements; a charge will be incurred for any additional work involved.

Genome Research will not be responsible for the insurance of artwork and other advertisement material delivered by advertiser to Genome Research, and cannot accept liability for any loss or damage.

Cancellations of four-color booking cannot be accepted within six weeks of insertion dates; black-and-white cancellations must be received five weeks prior.

Orders subject to frequency discount must be implemented within twelve months.