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Cover The inflorescence of Gerbera hybrida is composed of morphologically different types of flowers that are tightly packed into a flower head, and the specific features of flower development in gerbera render it a rewarding model species representing the large plant family Asteraceae. Analysis of the gerbera transcriptome identifies unique gerbera sequences, including several transcription factors specifically upregulated in flowers, suggesting a role for them in flower organ development and differentiation. (Photograph by Timo Paivarinta. [For details, see Laitinen et al., pp. 475-486.])